Abstract
‘Sponsorship Research and Evaluation’ provides insight into the need for research in all marketing disciplines especially sponsorship.
Bringing together the theory of research -this chapter demonstrates how these outlines are put to practical use in the marketplace.
Every scenario is different but the basics are the same -good research throughout the time scale of the campaign will reap rewards for all parties.
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© 2022 Springer-Verlag GmbH Deutschland, ein Teil von Springer Nature
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Geach, N. (2022). Sponsorship Research and Evaluation. In: Reuter, B. (eds) Motorsport-Management. Springer Gabler, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-65698-3_14
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DOI: https://doi.org/10.1007/978-3-662-65698-3_14
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Publisher Name: Springer Gabler, Berlin, Heidelberg
Print ISBN: 978-3-662-65697-6
Online ISBN: 978-3-662-65698-3
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