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Management of Software as a Business

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Software Product Management

Abstract

Product management has become an established discipline in many industries since Procter and Gamble introduced it in 1931. During recent decades, most software product companies—like Microsoft, IBM, and Google—implemented Software Product Management (SPM). So did some corporate information technology organizations across essentially all industries, as well as some companies that produce software embedded in software-intensive products and services. The role of software product manager has emerged during this time as being of strategic value since it is crucial to the economic success of a product. This chapter puts software product management into the context of software as a business. It outlines the historical context, defines relevant terms and characteristics, looks at software from a business perspective, introduces ISPMA’s SPM Framework, and discusses the role of SPM and its positioning in a software organization. The business context, definitions, and scenarios will help the reader to understand how to implement the many practices that a software product manager has available to him to ensure the success of his product.

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  1. InnoTivum (www.innotivum.com), Rheinbreitbach, Germany

    Hans-Bernd Kittlaus

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  1. Hans-Bernd Kittlaus
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Kittlaus, HB. (2022). Management of Software as a Business. In: Software Product Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-65116-2_2

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  • DOI: https://doi.org/10.1007/978-3-662-65116-2_2

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  • Online ISBN: 978-3-662-65116-2

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