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Die Macht des ersten Eindrucks

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Erfolgsfaktor Socializing

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Zusammenfassung

In diesem Kapitel zeigen wir Ihnen nun Aspekte von Wahrnehmung und Wirkung einer Person auf: wie bedeutsam der erste Eindruck ist, den man auf andere macht. Vor allem erfahren Sie, wie Sie ihn zu Ihren Gunsten beeinflussen können. Menschen werten und richten ihre Wahrnehmung selektiv nach dem ersten Eindruck und ihrer Erwartung aus; möglicherweise bleiben sie an einem Detail des anderen hängen und „färben“ alle weiteren Wahrnehmungen entsprechend ein. Der erste Eindruck prägt daher und ist oft nur mühevoll wieder auszuräumen. Besonders gewichtig beim Bilden des ersten Eindrucks sind in absteigender Reihenfolge das nonverbale, gefolgt vom paraverbalen zum verbalen Auftreten. Indem Sie diese drei Säulen des ersten Eindrucks für sich im positiven Sinne ausfüllen und gestalten, können Sie den ersten Eindruck, den andere von Ihnen gewinnen, entscheidend mitbestimmen. Eine Chance, die Sie für sich nutzen sollten.

Teile dieses Kapitels sind Werth und Thum (2007, Kap. 2) bzw. Werth (2019) entnommen bzw. in Anlehnung an Werth und Sedlbauer (2011) verfasst.

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Notes

  1. 1.

    Die Prozentwerte sind Schätzungen für den Fall, dass Fremde aufeinandertreffen; hat man sich erst einmal einen Eindruck gebildet, wird der Inhalt vergleichsweise bedeutsamer (Mehrabian 1980).

  2. 2.

    Andere Studien weisen leicht differierende Prozentwerte für den Wirkungsanteil nonverbaler Elemente aus (bis zu 69 %), stimmen aber in ihrer Grundaussage überein: Die para- und nonverbalen Anteile in unserer Kommunikation überwiegen in ihrer Bedeutung zumeist die fachlich-inhaltlichen.

  3. 3.

    Texte dieses Abschnitts sind in weiten Teilen Werth und Sedlbauer (2011, Abschn. 6.1) entnommen.

  4. 4.

    Sog. „Vampireffekt“: „interest starts with sex and stops just there“ (Steadman, 1969, S. 15; Brosius & Fahrt, 1996).

  5. 5.

    Texte dieses Abschnitts sind in weiten Teilen Werth und Sedlbauer (2011, Abschn. 6.3.3) bzw. Werth (2019, Abschn. 3.3.3) entnommen.

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  1. Zentrum für Training und Weiterbildung, Münster, Deutschland

    Lioba Werth

  2. Eibelstadt, Deutschland

    Christopher Thum

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© 2022 Der/die Autor(en), exklusiv lizenziert an Springer-Verlag GmbH, DE, ein Teil von Springer Nature

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Werth, L., Thum, C. (2022). Die Macht des ersten Eindrucks. In: Erfolgsfaktor Socializing. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-64885-8_2

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