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Colors, the Microbiome, and the Future of Beauty

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Book cover The Right Sensory Mix

Part of the book series: Management for Professionals ((MANAGPROF))

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Abstract

In this chapter, we master the science of colors and decode the impact of colors and contrast on brand preferences with the Y-3 and Kate Spade success stories. We reflect on how to reach beauty shoppers with the gifting case. A field trip to the BMW Brand Experience Centre helps us dig into personas at a sensory and physiological level. The future of beauty and well-being become clearer with Prof. Garib’s insights on the microbiome, and we review the impact of the hormonal makeup on the latest developments in cosmetics and beauty standards, across continents.

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  1. DervalResearch, Shanghai, China

    Diana Derval

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  1. Diana Derval
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Derval, D. (2022). Colors, the Microbiome, and the Future of Beauty. In: The Right Sensory Mix. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-63795-1_4

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