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Qualitätsmanagement in den 20er Jahren - Trends und Perspektiven pp 146–165Cite as

Eye-Tracking zur Kundenanforderungsvalidierung im Produktentwicklungsprozess

Auf dem Weg zur qualitätsoptimierten Customer-Co-Creation

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Zusammenfassung

Qualitativ hochwertige Produkte können durch die Entwicklung von Produktmerkmalen in Übereinstimmung mit den Kundenwünschen erreicht werden. Um die Konformität von Produkten mit den Anforderungen während des Produktentwicklungsprozesses zu validieren, werden zunehmend objektive biometrische Verfahren wie Eye-Tracking eingesetzt. Das vorliegende Papier gibt daher einen Überblick über den Einsatz von Eye-Tracking in der experimentellen Validierung von Produktdesigns. Darauf aufbauend wird ein Konzept zur Eye-Tracking-unterstützten Kundenanforderungsvalidierung vorgestellt und anhand einer ersten Machbarkeitsstudie überprüft. Anhand der Erkenntnisse wird dargelegt, wie die Präzision, Belastbarkeit und Reichhaltigkeit von Kundenanforderungsanalysen durch den Einsatz von Eye-Tracking erhöht werden können. Die Forschungsarbeiten legen damit einen Grundstein für objektivere und aufwandsärmere Kundenanforderungsanalysen. Sie ebnen so den Weg hin zu einer verstärkten Customer-Co-Creation und einer qualitätsorientierten Produktentwicklung auch für Konsumprodukte.

Schlüsselwörter

  • Kundenanforderungen
  • Eye-Tracking
  • Produktqualität

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Notes

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Danksagung

Danke an unseren Kollegen Christian Esser für die Erlaubnis zur Nutzung der zugrundeliegenden experimentellen Daten der hier vorgestellten Versuche.

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Authors and Affiliations

  1. Qualitäts- und Prozessmanagement, Universität Kassel, Kassel, Deutschland

    Lena Stubbemann & Robert Refflinghaus

  2. Mensch-Maschine-Interaktion, Hochschule Emden, Emden, Deutschland

    Thies Pfeiffer

Authors
  1. Lena Stubbemann
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  2. Robert Refflinghaus
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  3. Thies Pfeiffer
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Corresponding author

Correspondence to Lena Stubbemann .

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Editors and Affiliations

  1. FB WiWi, Hochschule Koblenz, Koblenz, Deutschland

    Prof. Dr. Bert Leyendecker

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Stubbemann, L., Refflinghaus, R., Pfeiffer, T. (2021). Eye-Tracking zur Kundenanforderungsvalidierung im Produktentwicklungsprozess. In: Leyendecker, B. (eds) Qualitätsmanagement in den 20er Jahren - Trends und Perspektiven. Springer Vieweg, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-63243-7_8

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  • DOI: https://doi.org/10.1007/978-3-662-63243-7_8

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