Futures Studies, Foresight Management und Szenario-Technik

Drechsler, Dirk

doi:10.1007/978-3-662-62837-9_10

Dirk Drechsler²

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Zusammenfassung

Verantwortung in Unternehmen zu übernehmen bedeutet, jeden Tag Unsicherheiten zu akzeptieren und damit umzugehen. Aus diesem Grund bemühen sich Wissenschaft und Praxis um Theorien, Methodologien und Methoden, um dieses Bedürfnis zu unterstützen. Das mittlerweile sehr ausdifferenzierte Feld der Futures Studies ist geprägt von epistemologischen Grundannahmen, die in die theoretischen Positionen hineinragen. Bezüglich der theoretischen Positionen und den methodologischen Rahmen ist danach zu fragen, worauf diese ausgerichtet sind. Geht es nur um Darstellungen oder um bestimmte Vorstellungen, die erreicht werden sollen? Auch die Wahl der Methode, hier konkret die Szenario-Technik, wird davon beeinflusst. Der Rahmen ist damit klar, aber die konkrete Ausgestaltung muss geklärt werden. Das Ziel dieses Beitrags ist es, diese Differenzierung herauszuarbeiten und am Ende mittels zwei Methoden zu erläutern.

Bene docet, qui bene distinguit – Gut lehrt, wer die Unterschiede klar darlegt. (Verfasser unbekannt)

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Hochschule Offenburg, Offenburg, Deutschland
Dirk Drechsler

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Christopher Zerres

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Drechsler, D. (2021). Futures Studies, Foresight Management und Szenario-Technik. In: Zerres, C. (eds) Handbuch Marketing-Controlling. Springer Gabler, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-62837-9_10

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DOI: https://doi.org/10.1007/978-3-662-62837-9_10
Published: 04 May 2021
Publisher Name: Springer Gabler, Berlin, Heidelberg
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Online ISBN: 978-3-662-62837-9
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