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Alternative Ways to Promote Sustainable Consumer Behaviour—Identifying Potentials Based on Spiral Dynamics

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Notes

  1. 1.

    The data is available in file form at the National Value Center, Denton, Texas and is accessible to qualified researchers (Wilber 2000).

  2. 2.

    As it is a matter of a basic understanding of the eight Memes, this is done in the necessary brevity, for a comprehensive, in‐depth understanding see the indicated sources.

  3. 3.

    Wilber’s figures refer to the US. Following experts, these are also to be assumed for Western Europe.

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Correspondence to Kristina Weichelt-Kosnick .

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Weichelt-Kosnick, K. (2020). Alternative Ways to Promote Sustainable Consumer Behaviour—Identifying Potentials Based on Spiral Dynamics. In: Planing, P., Müller, P., Dehdari, P., Bäumer, T. (eds) Innovations for Metropolitan Areas. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-60806-7_12

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