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Notes
- 1.
The data is available in file form at the National Value Center, Denton, Texas and is accessible to qualified researchers (Wilber 2000).
- 2.
As it is a matter of a basic understanding of the eight Memes, this is done in the necessary brevity, for a comprehensive, in‐depth understanding see the indicated sources.
- 3.
Wilber’s figures refer to the US. Following experts, these are also to be assumed for Western Europe.
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Weichelt-Kosnick, K. (2020). Alternative Ways to Promote Sustainable Consumer Behaviour—Identifying Potentials Based on Spiral Dynamics. In: Planing, P., Müller, P., Dehdari, P., Bäumer, T. (eds) Innovations for Metropolitan Areas. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-60806-7_12
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