Abstract
Today’s digital ecosystems are fast-moving and dynamic: they grow and morph as new firms join the ecosystem and as technology evolves. In order to survive, it is critical for market participants to equip themselves with the tools necessary to succeed. Far from exhaustive, this chapter attempts to introduce the reader to digital ecosystems and their relevance in the context of both business and digital transformation. In addition to a thoughtful overview, this text also hopes to present and provide direction for those who wish to explore the topic in greater depth. We explore how digital ecosystems are defined, how they have evolved over time, and how to better execute digital value propositions in today’s digital environment. Having a clearer understanding of the landscape, its evolution and the tools available provides the necessary foundation for business professionals to not only operate and navigate but to thrive and succeed in the rapidly evolving digital landscape. Regardless of the methodology or combination thereof, with adaptability as the foundation, there are three important concepts to remember when operating in and deploying digital value propositions in the digital ecosystem: (1) Start with the end user; (2) Deploy a holistic approach, and (3) Iterate on a shorter feedback loop—shrinking cycle time and increasing the frequency of ideation.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Ahmed, M., et al.: Where do you fit in the new digital ecosystem? An overview of the trends shaping the technology, media, and telecom industry. https://www2.deloitte.com/insights/us/en/topics/emerging-technologies/new-digital-ecosystem-technology-media-telecom-industry.html (2016). Accessed: 2 May 2019
Baghai, M., et al.: The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise. Perseus Publishing, New York (2000)
Beck, K., et al: Manifesto for Agile Software Development. https://www.agilealliance.org/agile101/the-agile-manifesto/ (2010). Accessed: 14 June 2010
Bernarda, G., Osterwalder, A., Papadakos, T., Pigneur, Y., Smith, A.: Value Proposition Design: How to Create Products and Services Customers Want. Wiley, Hoboken (2014)
Blank, S.: Innovation at 50x. https://www.slideshare.net/sblank/innovation-at-50x-081515-51681670/14-21st_Century_Corporate_Lifecycle (2016). Accessed: 2 May 2019
Briscoe, G., De Wilde, P.: Digital ecosystems: evolving service-oriented architectures. https://arxiv.org/pdf/0712.4102.pdf (2019). Accessed: 2 May 2019
Clark, D.: Intel Rechisels the Tablet on Moore’s Law. https://blogs.wsj.com/digits/2015/07/16/intel-rechisels-the-tablet-on-moores-law/ (2019). Accessed: 8 May 2019
Cross, N.: Design Thinking: Understanding How Designers Think and Work. Berg, Oxford (2011)
Dam, R., Siang, T.: Stages in the design thinking process. https://www.interaction-design.org/literature/article/5-stages-in-the-design-thinking-process (2019). Accessed: 2 May 2019
Darwin, C.: On the Origin of Species by Means of Natural Selection, Or, the Preservation of Favoured Races in the Struggle for Life. J. Murray, London (1859)
Drucker, P.: The Practice of Management, Revised Edition. Harper, New York (2007)
Grove, A.: High Output Management. Random House, New York (1983)
Heifetz, R.A., et al.: The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World. Harvard Business Press, Boston (2000)
Isbell, F.: A business case for digital transformation: issues, considerations, and best practices. https://www.digitalistmag.com/digital-economy/2016/12/01/business-case-for-digital-transformation-issues-considerations-best-practices-04724954 (2019). Accessed: 2 May 2019
Leanstack.: The Lean Canvas. https://leanstack.com/leancanvas (2019). Accessed: 13 May 2019
Lobacher, P.: Agile Leadership and Goal Management with Objectives & Key Results (OKRs). https://www.slideshare.net/plobacher/agile-leadership-and-goal-management-with-objectives-key-results-okrs-ale-2017-prague (2017). Accessed: 2 Mai 2019
Lonergan, K.: The Pros and Cons of Agile and Waterfall. https://www.pmis-consulting.com/agile-versus-waterfall (2016). Accessed: 2 May 2019
Mearian, L.: Data storage—then and now. https://www.computerworld.com/article/2473980/data-storage-solutions/data-storage-solutions-143723-storage-now-and-then.html#slide2 (2019). Accessed: 2 May 2019
Mkomo: A history of storage cost. http://www.mkomo.com/cost-per-gigabyte-update (2019). Accessed: 13 May 2019
Moore, G.E.: Cramming more components onto integrated circuits. https://newsroom.intel.com/wp-content/uploads/sites/11/2018/05/moores-law-electronics.pdf (1965). Accessed: 2 May 2019
Morelos, D.: Traditional vs. Agile Software Development Method: Which One is Right for Your Project? https://dzone.com/articles/traditional-vs-agile-software-development-method-w (2019). Accessed: 2 May 2019
Nielsen, J.: Nielsen’s Law of Internet Bandwidth. https://www.nngroup.com/articles/law-of-bandwidth/ (2019). Accessed: 2 May 2019
Osterwalder, A.: The business model ontology—a proposition in a design science approach. http://www.hec.unil.ch/aosterwa/PhD/Osterwalder_PhD_BM_Ontology.pdf (2004). Accessed: 2 May 2019
Porter, M.E.: Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press, New York (2006)
Richards, C.: Certain to Win: The Strategy of John Boyd, Applied to Business. Xlibris, Bloomington (2004)
Routley, N.: Visualizing 40 years of music industry sales. http://www.visualcapitalist.com/music-industry-sales/ (2019). Accessed: 2 May 2019
Um, et al.: The evolution of digital ecosystems: a case of WordPress from 2004 to 2014. htttps://aisel.aisnet.org/cgi/viewcontent.cgi?referer=http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=2ahUKEwiY75_NsejhAhVtUxUIHUXeBjMQFjAAegQIBRAB&url=http%3A%2F%2Faisel.aisnet.org%2Fcgi%2Fviewcontent.cgi%3Farticle%3D1432%26context%3Dicis2015&usg=AOvVaw2UeBkNSQCA9fMet5xIofqy&httpsredir=1&article=1432&context=icis2015 (2014). Accessed: 12 Oct 2018
Wikipedia: Business Model Canvas. https://en.wikipedia.org/wiki/Business_Model_Canvas#/media/File:Business_Model_Canvas.png (2019). Accessed: 13 May 2019
Wikipedia: OODA loop. https://en.wikipedia.org/wiki/OODA_loop#/media/File:OODA.Boyd.svg (2019). Accessed: 13 May 2019
Wodtke, C.: Introduction to OKRs. O’Reilly Media, Sebastopol (2016)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer-Verlag GmbH Deutschland, ein Teil von Springer Nature
About this chapter
Cite this chapter
Schaffnit, M. (2020). Digital Ecosystems. In: Gatziu Grivas, S. (eds) Digital Business Development. Springer Gabler, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-59807-8_4
Download citation
DOI: https://doi.org/10.1007/978-3-662-59807-8_4
Published:
Publisher Name: Springer Gabler, Berlin, Heidelberg
Print ISBN: 978-3-662-59806-1
Online ISBN: 978-3-662-59807-8
eBook Packages: Business and Economics (German Language)