Stories in Organizations

  • Karin Thier
Chapter
Part of the Management for Professionals book series (MANAGPROF)

Abstract

This chapter presents a few general ideas about the role of stories in organizations. The main general features of a story are analyzed as well as different types of organizational forms like resurrections stories, transformation stories, inspiring stories and stories about customers and products. Subsequently the main effects of stories are pointed out such as: show the “unofficial” culture of an organization, provide guidelines and criteria for important situations, indicate and support change processes, and help with interpreting the past and describing the future.

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Copyright information

© Springer-Verlag GmbH Germany, part of Springer Nature 2018

Authors and Affiliations

  • Karin Thier
    • 1
  1. 1.NARRATA ConsultBad BergzabernGermany

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