Abstract
The organization and management of an enterprise is increasingly considered from the viewpoint of competitive advantage: the technical equipment of firms may be the same and technology can often be acquired. Organisation and management are more difficult to imitate and so determine the characteristic of a winning strategy: uniqueness. If several firms possess a Ferrari, success will depend on their ability to drive it.
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Tonchia, S. (2018). Introduction. In: Industrial Project Management. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-56328-1_1
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DOI: https://doi.org/10.1007/978-3-662-56328-1_1
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