Abstract
In the short introductory chapter, the framework of the book as well as its aims, structure and target audience are described.
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© 2017 Springer-Verlag Berlin Heidelberg
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Grünig, R., Morschett, D. (2017). Introduction. In: Developing International Strategies. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-53123-5_1
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DOI: https://doi.org/10.1007/978-3-662-53123-5_1
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-53122-8
Online ISBN: 978-3-662-53123-5
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