Abstract
Goals
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What are the hospital’s strategies from the top management?
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Which group of employees damages the hospital deliberately?
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What do employees need to be dedicated to a hospital?
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How can Porter’s value chain be applied to creating a corporate identity for the hospital?
In this chapter we differentiate among corporate identity, corporate design and corporate image. This leads to the question: how can you motivate your co-workers and subordinates? The entire chapter gives you the competence to achieve a competitive advantage.
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Andreassen TW, Lindestad B (1998) Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise. Int J Ser Ind Manage 9(1):7–23
Balmer JMT, Greyser SA (2006) Corporate marketing: integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation. Eur J Market 40(7/8):730–741
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WHO (2008) The World Health Report 2008 – primary health care (Now more than ever). http://www.who.int/entity/whr/2008/en/index.htm
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Weimann, E., Weimann, P. (2017). Create a Corporate Identity. In: High Performance in Hospital Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-49660-2_2
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DOI: https://doi.org/10.1007/978-3-662-49660-2_2
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