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Digitally Mature? Ready for the Digital Transformation?

  • Maik RombergEmail author
Chapter

Abstract

Above all, in this article we would like to raise questions, which need to be addressed if we want to become mature citizens of a digital society – and to be successful in mastering this digital transformation, in Germany. The article also shows potential solutions to the deciding questions we have to answer in order to avoid becoming powerless marionettes attached to the strings of the digital revolution. It is also a question of bridging the gap between our private app behavior and the resulting implications for successful digital strategies in enterprises, society and politics. Oftentimes we are well aware of the successful digital solutions available, but are simply not able to identify the deciding success factors and to adapt them to entrepreneurial areas. In the consumer market place, major and minor global players are demonstrating how digital interactions can, and need to function in order to meet customer needs (see amazon, google, Facebook, Alibaba, airbnb, ebay, etc …). Why is it then that it is so difficult for IT departments of large corporations to offer equally successful functional digital applications for their employees? What is the significance of UI and UX designs in the consumer market on the one hand, and the influence of company culture on the success of digital strategies on the other? Is there a correlation or can the two worlds – private and professional, consumer and enterprise markets – be viewed independent of each other? How can digital corporate strategies profit from our digital commonplace? In order to answer these questions we need to recognize our ways of dealing with digital media, and analyze which conscious or subconscious mechanisms we use to navigate through in an ever increasingly digital world.

References

  1. 1.
    C. Keese, Silicon Germany, Wie wir die digitale Transformation schaffen, München: Albrecht Knaus Verlag, 2016.Google Scholar
  2. 2.
    P. Drucker, Culture eats strategy for breakfast. Google Scholar

Copyright information

© Springer-Verlag GmbH Germany 2018

Authors and Affiliations

  1. 1.Rohde & Schwarz GmbH & Co. KGMunichGermany

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