Preface: Digital Business Outcomes
The Global world is transforming at an unprecedented speed offering unique opportunities to new market players yet representing sometimes unique challenges to established companies. Whilst many aspects of a typical company operations have been digitized over the past decades, we are currently experiencing true Digital disruption in every industry.
Fundamentally New Business Models on the one hand and Digital Transformation of the established business architectures on the other are offering both newcomers as well as established firms a unique possibility to challenge the status quo and impose disruptive market movements.
Over the past decades, the IT industry has often played an enablement role: ranging from ERP systems, transactional CRM system, supply‐chain systems, manufacturing execution systems, data archiving and records management systems, etc. IT has mostly been positioned as the “to have” cost item on the company strategy charts and investment priorities.
Yet the Global Digital World has changed the competitive landscape once and forever. Achieving business agility and market reach, creating brand awareness and product preference, driving ongoing compliance and market leadership through differentiated capabilities and unique customer experience is mostly impossible without IT taking on a central role within the company strategy, unleashing hidden internal company resources and assets while opening potential new external market opportunities.
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