Innovations in Knowledge Management

Volume 95 of the series Intelligent Systems Reference Library pp 147-176


Social Media Applications for Knowledge Exchange in Organizations

Requirements, Application, and User Acceptance in Industrial and Scientific Settings
  • André Calero ValdezAffiliated withHuman-Computer Interaction Center, RWTH Aachen University Email author 
  • , Anne Kathrin SchaarAffiliated withHuman-Computer Interaction Center, RWTH Aachen University
  • , Jens BenderAffiliated withIntraWorlds GmbH
  • , Susanne AghassiAffiliated withFraunhofer Institute for Production Technology IPT
  • , Günther SchuhAffiliated withFraunhofer Institute for Production Technology IPT
  • , Martina ZiefleAffiliated withHuman-Computer Interaction Center, RWTH Aachen University

* Final gross prices may vary according to local VAT.

Get Access


With the broad success of Web 2.0, organizations have become interested in using social media for professional applications. To date related research has mainly focused on the social impact of social media. However, little is known about the circumstances under which employees will invest time in using social media, especially the perceived benefits and its barriers within enterprises need further research. Different aspects of organizational knowledge management bring along different requirements for social-media-based solutions. This chapter focusses on providing both a theoretical background on social media acceptance and concepts, as well as empirical findings from practice and research investigating acceptance-relevant needs and demands of social media users in different contexts. Findings from practice corroborate that the complexity of the plethora of communication paths can be supported by social media. Findings from research reveal that regarding the users’ (emotive) needs is critical when dealing with sensitive communication/data. Combining both practice and research tries to bridge the knowledge gap existing in fast paced developments like social media.


Social media Knowledge management Technology acceptance Personality User centred design Talent onboarding Technology platforms