Abstract
Institutions of higher learning will undergo dramatic changes in their teachings and ways of using data in the age of big data, from which new opportunities will emerge. By exploring the laws behind the data, universities can forecast the future, as well as enable the teachers, students and administrators to upgrade their teaching, learning and administrative capabilities, eventually harnessing their brand image and boosting their reputation in the real sense.
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Liao, Y. (2015). Harnessing and Boosting University Brand in the Age of Big Data. In: Xu, J., Nickel, S., Machado, V., Hajiyev, A. (eds) Proceedings of the Ninth International Conference on Management Science and Engineering Management. Advances in Intelligent Systems and Computing, vol 362. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-47241-5_42
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DOI: https://doi.org/10.1007/978-3-662-47241-5_42
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