Skip to main content
Book cover

Proceedings of the 19th International Symposium on Advancement of Construction Management and Real Estate pp 1183–1194Cite as

Service Apartment Business Model Research—Take Ziroomapartment as an Example

  • 1116 Accesses

Abstract

In Chinese first-tier and second-tier cities’ housing rental market, houses are in short supply, market is in disorder, housing quality and service level are low, which are major factors contributing to the situation that rent living can’t be the main living style. Against this background, there emerges chain type service apartments, aiming at the mass consumers at the mid-end market. In China, service apartment represented by Ziroomapartment will embrace a full development in future. This article starts with Ziroomapartment’s business model research, hoping to provide guide experience for companies interested in this line of business and providing government with empirical case study results for regulating the real estate market.

Keywords

  • Ziroomapartment
  • Business model
  • Case study

This is a preview of subscription content, access via your institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • DOI: 10.1007/978-3-662-46994-1_99
  • Chapter length: 12 pages
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
eBook
USD   229.00
Price excludes VAT (USA)
  • ISBN: 978-3-662-46994-1
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD   299.99
Price excludes VAT (USA)
Learn about institutional subscriptions
Fig. 99.1
Fig. 99.2

Notes

  1. 1.

    occupancy rate = (total room number * this month effective days − accumulated vacant days for all the rooms)/total rooms * total days for this month.

References

  • Ascott Residence Trust Annual Report 2012, Januray, 2013

    Google Scholar 

  • Bridge Report for Leopalace21 Corporation (8848), www.bridge-salon.jp/company_e, 18 Nov 2013

  • Chen H (2012) Service apartments in Europeare “crazy”, “BUSINESS TRAEL”, 2012 Nov issue

    Google Scholar 

  • Cheng Y, Chang W (2012) China real estate business model. China Real Estate, Academic Edition, June 2012

    Google Scholar 

  • Huang W (2004) Reengineering business model by KPI assessment. Bus Manage (2004 Feb issue)

    Google Scholar 

  • Huang W (2003) Business model and implementation way. J Renmin Univ China, 4:77–84

    Google Scholar 

  • “Leopalace21 Annual Report 2013” for the fiscal year ended March 31, 2013

    Google Scholar 

  • Lin L (2011) Analysis of the youth apartment business operations model. Housing Industry, USA

    Google Scholar 

  • Magretta J (2002) Why business models matters. Harvard Bus Rev

    Google Scholar 

  • Mao D (2000) Service apartment—real estate extension. Chinese Real Estate Information, 2000(08)

    Google Scholar 

  • Osterwalder A, Pigneur Y (2013) Business model generation (Wang S, Mao X, Yan W, trans). Mechanical Industry Press

    Google Scholar 

  • Osterwalder A, Pigneur Y, Tucci CL (2005) Clarifying business models: origins, present, and future of the concept. Commun AIS 15

    Google Scholar 

  • Sheng A, Wu P (2010) Business model research literature review: on the retail business model. Bus Stud (398)

    Google Scholar 

  • Shi B (2005) Beijing Zhongguancun service apartments project market research and analysis. Master thesis, Xi’an Institute of Technology, Business Administration

    Google Scholar 

  • Shi L (2012) Properties, serviced property: from high-end apartment complex pattern soviet speaking. Economic Science Press, China

    Google Scholar 

  • Tourism Tribune (1991) volume 3

    Google Scholar 

  • Wang J (2013) Service apartment project development and operating strategy analysis. Technol Vis (27)

    Google Scholar 

  • Yu K (2012) Comparative study on the commercial real estate enterprise business model. Master thesis, Chongqing University, Management Science and Engineering

    Google Scholar 

  • Zhang Y (2003) The Ascott: make a leader in service apartments in China. Int Bus (11 May 2003)

    Google Scholar 

  • Zhang Y (2009) Economic rent service apartments business plan. Master thesis, South China University of Technology, Business Administration

    Google Scholar 

  • Zhang X (2012) REITs gave birth to the capital’s first chain of white-collar apartment. Home (04)

    Google Scholar 

  • Zhou H, Li H, Li G (2012) Elements of the business model and value analysis. Acad Exch

    Google Scholar 

  • Zhu H (2005) Beijing east lake villa luxury service apartment rental market research case. Master thesis, University of International Business and Economics, Business Administration

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Business School, Renmin University of China, Beijing, 100872, China

    Mingxuan Yu, Xiaobei Zhang & Naiyue Zhang

Authors
  1. Mingxuan Yu
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Xiaobei Zhang
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Naiyue Zhang
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Mingxuan Yu .

Editor information

Editors and Affiliations

  1. Chongqing University, Chongqing, China

    Liyin Shen

  2. Chongqing University, Chongqing, China

    Kunhui Ye

  3. Chongqing University, Chongqing, China

    Chao Mao

Rights and permissions

Reprints and Permissions

Copyright information

© 2015 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Yu, M., Zhang, X., Zhang, N. (2015). Service Apartment Business Model Research—Take Ziroomapartment as an Example. In: Shen, L., Ye, K., Mao, C. (eds) Proceedings of the 19th International Symposium on Advancement of Construction Management and Real Estate. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-46994-1_99

Download citation