Abstract
The significance of leader-stakeholder communication to the competitiveness of corporations in the Greater China region has been recognized. This chapter outlines key aspects of our research into corporate leader electronic messages (e-messages) posted on the websites of major corporations in Greater China to identify the preferred language modes, translation strategies, as well as the communication styles embedded in these e-messages. The findings are that e-messages are increasingly used by corporate leaders to communicate with their stakeholders worldwide although monolingual Chinese messages predominate. On analyzing the nonliterally translated Chinese messages into English, it is revealed that the bilingual representation strategy was usually adopted, and the authors argue that the bilingual e-messages reflect the different communication styles of corporate leaders with their English-speaking versus Chinese-speaking stakeholders, underpinned by leaders’ cultural values. Our research offers explanations for these findings and the implications for corporations.
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Appendix A
Appendix A
Selected corporations with leaders’ messages in Greater China (2013)
No | Index listed | Company name |
|---|---|---|
1. | HKBC 01 | China Life Insurance (Overseas) Company Limited |
2. | HKBC 02 | CITIC Pacific Limited |
3. | HKRC 01 | China Daye Non-Ferrous Metals Mining Limited |
4. | HKRC 02 | China Gold International Resources Corp. |
5. | HKRC 03 | China Nonferrous Metal Mining (Group) Co., Ltd. |
6. | HKRC 04 | China Foods Limited |
7. | HKRC 05 | Far East Horizon Limited |
8. | HKRC 06 | CHTC Fong’s Industries Company Limited |
9. | HKRC 07 | Founder Holdings Company Limited |
10. | HKRC 08 | Franshion Properties (China) Limited |
11. | HKRC 09 | China Minmetals Corporation |
12. | HKRC 10 | Poly Property Group Co., Limited |
13. | HKRC 11 | Sinofert Holdings Limited |
14. | HKRC 12 | Sinotruk (Hong Kong) Limited |
15. | HKRC 13 | Semiconductor Manufacturing International Corporation |
16. | HKRC 14 | Yue Da Mining Holdings Limited |
17. | HKRC 15 | Yuexiu Transport Infrastructure Limited |
18. | SCI 01 | Baosteel Group Corporation |
19. | SCI 02 | China CNR Corporation Limited |
20. | SCI 03 | China State Construction Engineering Corporation |
21. | SCI 04 | China Merchants Bank |
22. | SCI 05 | CSR Corporation Limited |
23. | SCI 06 | China Hainan Rubber Industry Group Co., Ltd. |
24. | SCI 07 | China Kweichow Moutai Winery (Group) Co., Ltd. |
25. | SCI 08 | Shandong Gold Group Co., Ltd. |
26. | SCI 09 | China Petrochemical Corporation |
27. | TWI 01 | ASUSTeK Computer Inc. |
28. | TWI 02 | China Development Financial Holding Corporation |
29. | TWI 03 | Chunghwa Telecom |
30. | TWI 04 | Delta Group |
31. | TWI 05 | Hotai Motor Co., Ltd. |
32. | TWI 06 | Taiwan Semiconductor Manufacturing Company Limited |
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Ngai, C.S.B., Singh, R.G. (2015). Communication Styles Embedded in the Bilingual e-Messages of Corporate Leaders in Greater China. In: Ng, P., Ngai, C. (eds) Role of Language and Corporate Communication in Greater China. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-46881-4_5
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DOI: https://doi.org/10.1007/978-3-662-46881-4_5
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