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Exploring Use Intention of a Smart Bike-Sharing System-Extending Technology Acceptance Model with Trust

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LISS 2014

Abstract

This study investigates the factors affecting consumers’ use intention of a smart bike-sharing system by employing an extended technology acceptance model (TAM) with trust. By using survey data collected in Taipei where a smart bike-sharing system is under operation, we apply the structural equation modeling technique to analyze the extended TAM model. Results reveal that customer’s attitude toward the system and perceived usefulness have direct effects on their use intention.

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Author information

Authors and Affiliations

  1. Department of International Business Administration, Wenzao Ursuline University of Languages, 810, Kaohsiung City, Taiwan

    Wen-Tai Lai

Authors
  1. Wen-Tai Lai
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Correspondence to Wen-Tai Lai .

Editor information

Editors and Affiliations

  1. School of Economics and Management, Beijing Jiaotong University, Beijing, Beijing, China

    Zhenji Zhang

  2. Department of Industrial Engineering and Operations Research, University of California, Berkeley, California, USA

    Zuojun Max Shen

  3. School of Economics and Management, Beijing Jiaotong University, Beijing, China

    Juliang Zhang

  4. School of Economics and Management, Beijing Jiaotong University, Beijing, Beijing, China

    Runtong Zhang

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Lai, WT. (2015). Exploring Use Intention of a Smart Bike-Sharing System-Extending Technology Acceptance Model with Trust. In: Zhang, Z., Shen, Z., Zhang, J., Zhang, R. (eds) LISS 2014. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-43871-8_230

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