Jiang G., Wang Y., Zhang N. (2015) Evolution of the Interplay Between E-Commerce Vendor and Consumers. In: Zhang Z., Shen Z., Zhang J., Zhang R. (eds) LISS 2014. Springer, Berlin, Heidelberg
We employ computational experiment to explore the co-evolution of service vendors and consumers under collaborative commerce. GAs based on CA is designed for the optimal profit model. We program agent-based computational experiment system with Logo on NetLogo 5.0 platform, and a virtual implemented system is presented. The experiment system can provide technique support to e-commerce firms in decision making with regards to optimal collaborative service providing, consumer behavior management, etc.