LISS 2014 pp 1243-1247

Evolution of the Interplay Between E-Commerce Vendor and Consumers

Conference paper

DOI: 10.1007/978-3-662-43871-8_180

Cite this paper as:
Jiang G., Wang Y., Zhang N. (2015) Evolution of the Interplay Between E-Commerce Vendor and Consumers. In: Zhang Z., Shen Z., Zhang J., Zhang R. (eds) LISS 2014. Springer, Berlin, Heidelberg


We employ computational experiment to explore the co-evolution of service vendors and consumers under collaborative commerce. GAs based on CA is designed for the optimal profit model. We program agent-based computational experiment system with Logo on NetLogo 5.0 platform, and a virtual implemented system is presented. The experiment system can provide technique support to e-commerce firms in decision making with regards to optimal collaborative service providing, consumer behavior management, etc.


Co-evolution Collaborative E-commerce Cellular automata (CA) Agent-based computational experiment 

Copyright information

© Springer-Verlag Berlin Heidelberg 2015

Authors and Affiliations

  1. 1.School of Information ManagementHubei University of EconomicsWuhanChina
  2. 2.College of Law and BusinessHubei University of EconomicsWuhanChina

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