LISS 2014 pp 1243-1247 | Cite as

Evolution of the Interplay Between E-Commerce Vendor and Consumers

  • Guoyin Jiang
  • Youtian Wang
  • Na Zhang
Conference paper


We employ computational experiment to explore the co-evolution of service vendors and consumers under collaborative commerce. GAs based on CA is designed for the optimal profit model. We program agent-based computational experiment system with Logo on NetLogo 5.0 platform, and a virtual implemented system is presented. The experiment system can provide technique support to e-commerce firms in decision making with regards to optimal collaborative service providing, consumer behavior management, etc.


Co-evolution Collaborative E-commerce Cellular automata (CA) Agent-based computational experiment 



This work was partially supported by a grant from the National Natural Science Foundation of China (No. 71101047), Special supporting project of China Postdoctoral Science Foundation (No. 2012T50674).


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Copyright information

© Springer-Verlag Berlin Heidelberg 2015

Authors and Affiliations

  1. 1.School of Information ManagementHubei University of EconomicsWuhanChina
  2. 2.College of Law and BusinessHubei University of EconomicsWuhanChina

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