Abstract
By constructing game model to analysis aquaculture enterprises and logistics enterprises implement the standardization process, and analysis the Government incentive process to aquaculture enterprises and logistics companies. Pointing out aquatic transport cargo damage rate, aquaculture enterprises and logistics companies gain equilibrium value, inter-enterprise preferences, enterprise development cycle has an impact on the implementation of standardized. From the perspective of the supply chain, for the role of the government, aquaculture enterprises, logistics enterprises in the implementation of the standardization process, has put forward a number of policy recommendations.
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Supported by the National Key Technology R&D Program (2012BAD38B08)
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Gao, T., Wu, W., Cao, W. (2015). A Game Analysis of Standardization of Aquatic Production Enterprises and Cold Chain Logistics Enterprises. In: Zhang, Z., Shen, Z., Zhang, J., Zhang, R. (eds) LISS 2014. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-43871-8_1
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DOI: https://doi.org/10.1007/978-3-662-43871-8_1
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