Zusammenfassung
Die Integration von neuen Generationen in der Arbeitswelt ist für Arbeitgeber und andere gesellschaftliche Institutionen zugleich eine echte Herausforderung. Dass die Mitglieder der Generation Y sich als Konsumenten anders verhalten, ist bekannt und es gibt viele Erkenntnisse darüber, was genau sie kennzeichnet. Aber auch als Arbeitnehmer unterscheiden sie sich von früheren Generationen, auch wenn dies bisher nicht gründlich analysiert wurde.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Literatur
Barth R, Wolff F (Hrsg) (2009) Corporate Social Responsibility in Europe. Rhetoric and Realities. Edward Elgar Publishing, Cheltenham
Barth R, Wolff F, Schmitt K (2007) CSR between Rhetoric and Reality. Analyzing the Contribution of CSR to the achievement of EU policy goals. Ökologisches Wirtschaften Online 4:30–34
Bush V (1945) As we may think. Atlantic Monthly July:47–61
Carroll AB, Shabana KM (2010) The business case for corporate social responsibility: A review of concepts, research and practice. International Journal of Management Reviews 12(1):85–105
Cutler N (1977) Political socialization research as generational analysis: the cohort approach vs. the lineage approach. In: Renton SA (ed) Handbook of Political Socialization Theory and Research. The Free Press, New York, pp 294–326
DAK (2011) Gesundheitsreport 2011. Schwerpunktthema: Wie gesund sind junge Arbeitnehmer? Hamburg
Debevec K, Schewe CD, Madden TJ, Diamond WD (2013) Are today’s Millennials splintering into a new generational cohort? Maybe! Journal of Consumer Behaviour 12(1):20–31
Epstein EM (2007) The Good Company: Rhetoric or Reality? Corporate Social Responsibility and Business Ethics Redux. American Business Law Journal 44 (2):207–222
Fottrell Q (2012) Zehn Dinge, die Ihnen Google nie verraten wird. The Wall Street Journal Deutschland, 25. Okt
Gensicke T (2010) Wertorientierungen, Befinden und Problembewältigung. In: Shell Deutschland Holding (Hrsg) Jugend 2010. Eine pragmatische Generation behauptet sich. Frankfurt, S 187–242
Gerstner R, Hunke G (2006) 55plus Marketing. Zukunftsmarkt Senioren. Gabler, Wiesbaden
Gimeno J, Folta TB, Cooper AC, Woo CY (1997) Survival of the Fittest? Entrepreneurial Human Capital and the Persistence of Underperforming Firms. Administrative Science Quarterly 42(4):750–783
Gregor S, Maegele M (2005) Deutsche Tsunami-Opfer: Verletzungsmuster und Wundmanagement. Deutsches Ärzteblatt 102(18):A-1260/B-1056/C-998
Himma KE (2007) The concept of information overload: A preliminary step in understanding the nature of a harmful information-related condition. Ethics and Information Technology 9:259–272
Holbrook B (2012) Paid Google Shopping – Another Step Towards Google’s Master Plan. State of Digital June 20th
Holbrook MB, Schindler RM (1989) Some exploratory findings on the development of musical tastes. Journal of Consumer Research 16:119–124
Holbrook MB, Schindler RM (1994) Age, sex and attitude toward the past as predictors of consumers’ aesthetic tastes for cultural products. Journal of Marketing Research 31:412–442
Inglehart R (1977) The Silent Revoution. Princeton, New Jersey 1977
Kienbaum (2010) Absolventenstudie 2009/2010. Gummersbach
Klaffke M (2009) Personal-Risiken und -Handlungsfelder in turbulenten Zeiten. In: Klaffke M (Hrsg) Strategisches Management von Personalrisiken – Konzepte, Instrumente, Best Practices. Wiesbaden, S 3–23
Klaffke M, Parment A (2011) Herausforderungen und Handlungsansätze für das Personalmanagement von Millennials. In: Klaffke M (Hrsg) Personalmanagement von Millennials: Konzepte, Instrumente und Best-Practice-Ansätze. Gabler, Wiesbaden
Kneissler M (2011) Wo die coolen Kerle rackern. In: Lufthansa Exclusive 04:38–42
Kotler P, Armstrong G, Parment A (2011) Principles of Marketing. Swedish edition. Pearson Education, London
Larkan K (2007) The Talent War: How to Find and Retain the Best People for Your Company. Marshall Cavendish International
Lyttkens L (1989) Of human discipline: social control and longterm shifts in values: final report on the project: Shifting Values in the Swedish Society. Almqvist Wiksell, Stockholm
Mannheim K (1952) The problem of generations. In: Kecskemeti P (ed) Essays on the Sociology of Knowledge. Oxford University Press, New York, pp 276–320
Meulemann H (2006) Soziologie von Anfang an: Eine Einführung in Themen, Ergebnisse und Literatur. Greifenstein
Parment A (2011) Generation Y in Consumer and Labour Markets. Routledge, London
Parment A (2013a) Generation Y: Mitarbeiter der Zukunft motivieren, integrieren, führen. 2. Auflage. Springer, Wiesbaden
Parment A (2013b) Generation Y vs Baby Boomers: Shopping behavior, buyer involvement and implications for retailing. Journal of Retailing and Consumer Services 20(2):189–199
Parment A, Dyhre A (2009) Sustainable Employer Branding. Guidelines, Worktools and Best Practices. Liber/Samfundsförlaget
Rentz JO, Reynolds FD, Stout RG (1983) Analyzing changing consumption patterns with cohort analysis. Journal of Marketing Research:12–20
Rogler LH (2002) Historical generations and psychology. American Psychologist 27:1013–1023
Ryder NB (1985) The cohort as a concept in the study of social change. In: Mason WM, Fienberg SE (eds) Cohort Analysis in Social Research. Springer, New York, pp 9–44
Schewe C, Meredith G (2004) Segmenting global markets by generational cohorts: determining motivations by age. Journal of Consumer Behaviour 4:51–63
Schewe CD, Debevec K, Madden TJ et al (2013) ›If You’ve Seen One, You’ve Seen Them All!‹ Are Young Millennials the Same Worldwide? Journal of International Consumer Marketing 25(1):3–15
Schneekloth U, Albert M (2010) Entwicklungen bei den »großen Themen«: Generationsgerechtigkeit, Globalisierung, Klimawandel. In: Shell Deutschland Holding (Hrsg) Jugend 2010. Eine pragmatische Generation behauptet sich. Frankfurt, S 165–185
Schuman H, Scott J (1989) Generations and collective memories. American Sociological Review 54:359–381
Söderqvist M (ed) (2010) 8 0-talisterna – så funkar de. Den kompletta guiden till generationen som stämplar in när 40-talisterna logger ut, [People born in the 1980s – how they are. The complete guide to the generation that clocks in when those born in the 1940s log out]. United-Minds, Stockholm
Szita J (2007) Work: The Next Generation. Jobs as we know them are disappearing. That’s not necessarily a bad thing. Holland Herald, pp 26–29
Universum (2013) Germany’s Best Employers 2013. Universum Global
Vincent J (2013) Anonymous employees reveal the worst thing about working for Google. The Independent, Nov 4th
Von Wyhl H (2013) Junge Menschen werden heute später Erwachsen. 20 Minuten, 14 Okt
Wallis L (2013) Is 25 the new cut-off point for adulthood? BBC News Magazine, 23 Sept
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2014 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Parment, A. (2014). Erwartungen zukünftiger Generationen. In: Badura, B., Ducki, A., Schröder, H., Klose, J., Meyer, M. (eds) Fehlzeiten-Report 2014. Fehlzeiten-Report, vol 2014. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-43531-1_7
Download citation
DOI: https://doi.org/10.1007/978-3-662-43531-1_7
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-43530-4
Online ISBN: 978-3-662-43531-1
eBook Packages: Medicine (German Language)