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Corporate Social Responsibility pp 793–806Cite as

Schritte einer erfolgreichen Stakeholderkommunikation

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Zusammenfassung

Glaubwürdigkeit und Vertrauen sind wertvolle Elemente der Beziehung zwischen Unternehmen und ihren Stakeholdern. Um solcherart tragfähige Beziehungen herzustellen, bedarf es heute, angesichts sich rasant ändernder wirtschaftlicher und gesellschaftlicher Rahmenbedingungen, andere Mittel als gestern. Für Unternehmen bedeutet dies einen radikalen Paradigmenwechsel im Zugang zur Kommunikation.

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Author information

Authors and Affiliations

  1. Innsbruck, Österreich

    Karin Huber Mag.phil.

Authors
  1. Karin Huber Mag.phil.
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Editor information

Editors and Affiliations

  1. Wien, Austria

    Andreas Schneider

  2. Inhaber des Dr. Jürgen Meyer Stiftungslehrstuhls für Internationale Wirtschaftsethik und Corporate Social Responsibility (CBS), Köln, Germany

    René Schmidpeter

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Huber, K. (2015). Schritte einer erfolgreichen Stakeholderkommunikation. In: Schneider, A., Schmidpeter, R. (eds) Corporate Social Responsibility. Springer Gabler, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-43483-3_51

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  • DOI: https://doi.org/10.1007/978-3-662-43483-3_51

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