Abstract
The planning process that determines how the actual customer demand is fulfilled is called demand fulfilment. The demand fulfilment process determines the first promise date for customer orders and — thus — strongly influences the order lead-time and the on time delivery.1 In today’s competitive markets it is important to generate fast and reliable order promises in order to retain the customers and increase market share. This holds particularly true in an e-business environment: Orders are entered online in the e-business front end, and the customer expects within a short time period to receive a reliable due date. Further, e-business solutions have to support online inquiries where the customer requests a reliable due date without committing the order.
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References
i2 Technologies (1996) RHYTHM Supply Chain Planner Concept Manual, Irving, Texas
i2 Technologies (2000) RHYTHM Demand Fulfillment Concept Manual, Part No. 4.2.1-DOC-ITM-DFCM-ALL, Irving, Texas
Sharma, K. (1997) Operating on the Edge,private conversation
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© 2002 Springer-Verlag Berlin Heidelberg
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Kilger, C., Schneeweiss, L. (2002). Demand Fulfilment and ATP. In: Stadtler, H., Kilger, C. (eds) Supply Chain Management and Advanced Planning. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-10142-1_10
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DOI: https://doi.org/10.1007/978-3-662-10142-1_10
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-10144-5
Online ISBN: 978-3-662-10142-1
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