Abstract
The use of the term portfolio implies an analogy to investment portfolios in stocks, bonds and so on. In strategic planning, as in finance, the objective is to make an overall assessment of investment opportunities and to determine the composition of the future portfolio.
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© 2002 Springer-Verlag Berlin Heidelberg
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Grünig, R., Kühn, R. (2002). Determining strategic objectives with the help of portfolio methods. In: Process-based Strategic Planning. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-09451-8_12
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DOI: https://doi.org/10.1007/978-3-662-09451-8_12
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-09453-2
Online ISBN: 978-3-662-09451-8
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