Developing Business Solutions from Conjoint Analysis

  • Sid Simmons
  • Mark Esser


Many companies claim to be consumer-driven or focused. They often support this claim with evidence from extensive customer research programmes. They run focus groups, send out questionnaires, monitor customer satisfaction scores and analyse sales data.


Cluster Solution Attribute Level Conjoint Analysis Picture Quality Peak Call 
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© Springer-Verlag Berlin Heidelberg 2000

Authors and Affiliations

  • Sid Simmons
  • Mark Esser

There are no affiliations available

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