Does Taste Determine Consumption? Understanding the Psychology of Food Choice

  • Richard Shepherd


The choice of foods by free-living individuals is an area of concern for many people involved in the production and distribution of foods, but also for those concerned with nutrition and health education. Like any complex human behaviour, food choice is influenced by many interrelating factors. A number of models seeking to delineate the effects of likely influences have been put forward in the literature (e.g. Randall and Sanjur 1981; Shepherd 1985; reviewed by Shepherd 1989). However, few of these models present any indication of likely mechanisms of action of the multitude of factors identified, nor do they quantify the relative importance of, or interactions between, factors. Likewise they do not allow any quantitative tests which are predictive of food choice. To date many such models are really only catalogues of the likely influences although as such they are useful in pointing to the variables to consider in studies in this area.


Subjective Norm Food Choice Moral Obligation Salt Intake Ethical Obligation 
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© Springer-Verlag Berlin Heidelberg 2001

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  • Richard Shepherd

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