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Auf dem Weg in ein digitales Event-Zeitalter: Welche Faktoren beeinflussen die Zahlungsbereitschaft für virtuelle Konzerte?

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Events und Zukunftsstrategien in der Live-Kommunikation

Part of the book series: Markenkommunikation und Beziehungsmarketing ((MBM))

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Zusammenfassung

Die Corona-Pandemie löste die Entwicklung vielfältiger virtueller und virtualisierter Events aus, weil physische Events nur sehr eingeschränkt stattfinden und angesichts der geltenden Abstandsregeln und einzuhaltenden Hygienevorschriften nicht wirtschaftlich realisiert werden konnten.

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Authors and Affiliations

  1. Kulturwissenschaftliche Fakultät, Lehrstuhl Sportwissenschaft II, Sport Governance und Eventmanagement, Universität Bayreuth, Bayreuth, Deutschland

    Sören Bär & Markus Kurscheidt

  2. Majorel Germany, Berlin, Deutschland

    Sarp Boyacıoğlu

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  1. Sören Bär
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  2. Sarp Boyacıoğlu
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Correspondence to Sören Bär .

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  1. Marketing, Wirtschaftswissenschaften, Technische Univ Chemnitz, Chemnitz, Deutschland

    Cornelia Zanger

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Bär, S., Boyacıoğlu, S., Kurscheidt, M. (2024). Auf dem Weg in ein digitales Event-Zeitalter: Welche Faktoren beeinflussen die Zahlungsbereitschaft für virtuelle Konzerte?. In: Zanger, C. (eds) Events und Zukunftsstrategien in der Live-Kommunikation. Markenkommunikation und Beziehungsmarketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-43180-8_6

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