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Dare more Psychology – Taxonomy of Event Psychology Knowledge and Competencies for Contemporary Event Education (TEPKC)

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Events und Zukunftsstrategien in der Live-Kommunikation

Part of the book series: Markenkommunikation und Beziehungsmarketing ((MBM))

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Abstract

Evolving trends in event management, characterized by the rise of online events, hybrid formats, and virtual platforms, demand a revised educational approach incorporating a human-centered psychological perspective. The Taxonomy of Event Psychology Knowledge and Competencies (TEPKC), a 7-level framework, is introduced to integrate psychology into event management curricula. This framework's practical application is illustrated in a distance learning module on event psychology, which includes insights into specific contents, didactic methods, and teaching materials. The discussion concludes by addressing limitations and emphasizing the need for continuous adaptation in educational approaches to keep pace with current trends in event management.

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  1. SRH Fernhochschule – The Mobile University, Mannheim, Germany

    Steffen Ronft

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  1. Marketing, Wirtschaftswissenschaften, Technische Univ Chemnitz, Chemnitz, Deutschland

    Cornelia Zanger

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Ronft, S. (2024). Dare more Psychology – Taxonomy of Event Psychology Knowledge and Competencies for Contemporary Event Education (TEPKC). In: Zanger, C. (eds) Events und Zukunftsstrategien in der Live-Kommunikation. Markenkommunikation und Beziehungsmarketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-43180-8_10

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