Acceptance of Emission-Free Driving in Germany, the USA, China and Japan—An Explorative YouTube Study

Wittmann, Jochen

doi:10.1007/978-3-658-41618-8_21

Jochen Wittmann³

2486 Accesses

Abstract

More than 100 years ago, the vehicle with an internal combustion engine has been the winner of an intense (drivetrain) contest outpacing the horse-drawn carriage, the steam and especially the electric vehicle. The technical development of the starter and the rapid build-up and expansion of fuelling stations in combination with the low-cost Ford mass manufacturing system pave the way for mass motorization with fossil fuels in the 20^th century. At the beginning of the 21^st century a sustainable mobility solution is then considered to be successful when it achieves the acceptance of the public and (potential) customers and it can be commercialised through a sustainably value-creating business model. Studies measuring buying intentions with regards to all-electric vehicles exist in high numbers, but studies with regards to hydrogen engine vehicles do not yet exist. This is the first study measuring public and customer acceptance of the three most relevant (pollutant) emission-free driving technologies by social media data. The competition of emission-free vehicles offers new business opportunities for traditional and emerging OEMs. These bring many advantages to the (potential) customers of individual and sustainable mobility and the public in general. Indeed, it is a big green new deal for the global automotive industry.

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Notes

1.
Mom 2001, 157–158.
2.
Hospitalier 1898, 271.
3.
Mom 2001, 183–184.
4.
Christensen 1997, 219–220.
5.
Kohl et al. 2018, 620.
6.
Chesbrough 2010, 354.
7.
See Chapter 4. See also Wittmann 2021, 13.
8.
The risk of manipulating social media data: Bay et al. 2022, 3–5. Google (1), 2023. Google (4), 2023.
9.
Wittmann 2021, 3–5.
10.
YouTube© is a trademark of YouTube LLC, a subsidiary of Google LLC.
11.
Wittmann 2021, 3.
12.
Technological Acceptance Measuring Model with Social Media: TAMMSO© 2019.
13.
Google (2), 2023.
14.
EU 2019, 124. Korn et al. 2021, 3.
15.
Korn et al. 2021, 10–12. Erren 1939.
16.
YouTube 2023.
17.
People in (Mainland) China can view videos on YouTube “only with software to burrow past censorship”. Buckley 2022.
18.
Pfeiffenberger 2014.
19.
Global sales forecasts for 2022 comprise 8 million BEVs and below 20,000 FCVs and estimates of the current global population embrace around 19 million BEVs and ca. 55,000 FCVs in the light vehicle sector. Irle 2023. Ewing & Eavis 2022.
20.
Campbell 2023. Lyon 2021.
21.
Wittmann 2021, 8.
22.
The blocked dislike function of Sample 11/2022 requires the transfer of dislikes from the last previous sample with collected dislike data preventing distortions in analyses.
23.
Wittmann 2021, 9.
24.
ACEA 2021, 1. Lyon 2021. Agarval 2019.
25.
The usability of the key figure “energy efficiency” is limited to a technical and supply-oriented view lacking market and demand reference. Diekmann et al. 1999, 25–26. In contrast, Bellmann favours economic efficiency and ecological effectiveness as a measure for evaluation for market-oriented instruments of environmental policy. Bellmann 1990, 1262.
26.
Table following Wittmann 2021, 11.
27.
Lyon 2021.
28.
Lyon 2021.
29.
Bisenius et al. 2021, 9.
30.
Continental 2020, 6–9.
31.
Deloitte 2022, 7.
32.
Continental 2022, 36.
33.
Agarval 2019.
34.
Ecomento 2022. Abrahamczyk 2023.
35.
Irle 2023.
36.
Baumann 2022.
37.
Lyon 2021.
38.
Beaumesnil & Niclot 2021, 2–3.
39.
Formula E 2023. Beaumesnil & Niclot 2021, 2.
40.
NPM 2023.
41.
See comparative analysis about the infrastructure of electric charging and hydrogen fuelling: Robinius et al. 2018, 77.
42.
Google (3), 2023.
43.
Lyon 2021. Beaumesnil & Niclot 2021, 2. Kahn 2019, 58. Irle 2023.
44.
Kersten 1989, 3–5.
45.
Continental 2022, 34.
46.
Kohl et al. 2018, 624–634.

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Mannheim, Germany
Jochen Wittmann

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Chief Financial & Information Officer, F. Hoffmann-La Roche AG, Basel, Schweiz
Alan Hippe
Professor für Operations- und Innovationsmanagement, HTW Berlin, FB III, Berlin, Deutschland
Jan Wirsam

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Wittmann, J. (2023). Acceptance of Emission-Free Driving in Germany, the USA, China and Japan—An Explorative YouTube Study. In: Hippe, A., Wirsam, J. (eds) Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-41618-8_21

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DOI: https://doi.org/10.1007/978-3-658-41618-8_21
Published: 22 July 2023
Publisher Name: Springer Gabler, Wiesbaden
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