Abstract
Content marketing takes place in digital media and therefore has an effect on machines and algorithms in addition to the psychological effect on people. For example, the algorithms of search engines or social media networks. They are the ones who have a major impact on the further dissemination of content marketing content. Therefore, when designing content, in addition to psychological effects, such effects on such Internet algorithms must be taken into account in order to achieve the greatest possible effect.
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Notes
- 1.
Links from other websites to the website to be ranked in Google. In its early days, Google was able to achieve better search results than competitors by analyzing such links on the Internet and introducing or calculating the resulting Page Rank, thus securing its market position.
- 2.
In order to illustrate the difference between words or keywords and the substance expressed by them as well as the way search engines deal with them here again, an example is given here. Thus, when searching for “hurt in the body center”, Google is quite able to direct the search results to stomach pain, even if the actually searched words do not occur at all in the text of the recommended search results.
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© 2023 The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
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Hörner, T. (2023). Content Effects Regarding Machines. In: Advertising Impact and Controlling in Content Marketing. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-40551-9_6
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DOI: https://doi.org/10.1007/978-3-658-40551-9_6
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