Abstract
The world of digitalisation is changing the way how people and business companies communicate with each other. Electronic negotiations represent one of the most important forms of business communication and can influence the successes and failures of companies in a significant way, whether in interorganisational or intraorganisational processes. Analysing negotiation interactions to determine pattern-based peculiarities in the communication offers new value-adding information concerning the management of optimised communication processes, even though the machine-based processing of communication data bears a series of challenges. The present book develops a new approach to analyse the automated pattern recognition potential of Machine Learning methods in unstructured negotiation communication. It presents holistic research frameworks for the effective detection of structural patterns and reveals the pattern labelling potential in high-dimensional communication data by analytically implementing a series of Machine Learning methods.
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© 2023 The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
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Kaya, M.F. (2023). Introduction. In: Automated Pattern Recognition of Communication Behaviour in Electronic Business Negotiations. Gabler Theses. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-40534-2_1
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DOI: https://doi.org/10.1007/978-3-658-40534-2_1
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-40533-5
Online ISBN: 978-3-658-40534-2
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