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Introduction

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Opportunity Recognition

Abstract

The subject of this book is opportunities to generate substantial business growth and the tools to identify these opportunities. Chapter 1 lays some foundations for this, especially with regard to the question of whether companies can grow and exist permanently at all and what role new opportunities play for growth.

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Correspondence to Andreas Engelen .

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Engelen, A., von Gagern, C., Engelen, M. (2023). Introduction. In: Opportunity Recognition. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-39811-8_1

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