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Datenbasierte Candidate Personas erstellen

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Das Persona-Prinzip

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Zusammenfassung

In diesem Kapitel lesen Sie, wie Sie eine Candidate Persona entwickeln, warum Sie dafür repräsentative Daten brauchen und wo Sie diese Daten herbekommen. Zudem erfahren Sie, welche Daten relevant sind und welche Fragen Sie sich bei der Datensammlung und Candidate Persona-Entwicklung stellen sollten.

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Weiterführende Literatur

  1. Jansen, B. J., Salminen, J. O., & Jung, S. (2020). Data-driven personas for enhanced user understanding: Combining empathy with rationality for better insights to analytics. Data and Information Management, 4(1), 1–17.

    Article  Google Scholar 

  2. Mijač, T., Jadrić, M., & Ćukušić, M. (2018). The potenzial and issues in data-driven development of web personas. In 2018 41st international convention on information and communication technology, electronics and microelectronics (MIPRO) (S. 1237–1242).

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  3. Nenninger, M., & Seidel, M. (2021). Praxisleitfaden Customer Centricity: Mit Kundendaten und Customer Experience die digitale Transformation erfolgreich meistern – mit Strategie-Framework und Umsetzungsplan. Springer Gabler.

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  4. Salminen, J., Jung, S., & Jansen, B. J. (2019). The future of data-driven personas: a marriage of online analytics numbers and human attributes. In ICEIS 2019 – Proceedings of the 21st International Conference on Enterprise Information Systems. https://pennstate.pure.elsevier.com/en/publications/the-future-of-data-driven-personas-a-marriage-of-online-analytics. Zugegriffen: 15. Juni 2022.

  5. Zhang, X., Brown, H-F., & Shankar, A. (2016). Data-driven personas: Constructing archetypal users with clickstreams and user telemetry. In Proceedings of the 2016 CHI conference on human factors in computing systems, CHI ’16. ACM. https://www.youtube.com/watch?v=7tIziwG9B6A. Zugegriffen: 15. Juni 2022.

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Authors and Affiliations

  1. Wertheim, Deutschland

    Stefan Rippler

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  1. Stefan Rippler
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Correspondence to Stefan Rippler .

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© 2022 Der/die Autor(en), exklusiv lizenziert an Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Rippler, S. (2022). Datenbasierte Candidate Personas erstellen. In: Das Persona-Prinzip. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-38979-6_3

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  • DOI: https://doi.org/10.1007/978-3-658-38979-6_3

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-38978-9

  • Online ISBN: 978-3-658-38979-6

  • eBook Packages: Business and Economics (German Language)

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