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Zusammenfassung und Ausblick

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Markentools I: Brand Canvas

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Zusammenfassung

Das abschließende Kapitel fasst die wichtigsten Ideen des B*canvas 2.0 zusammen und skizziert auch Grenzen des Tools.

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Correspondence to Carsten Baumgarth .

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© 2022 Der/die Autor(en), exklusiv lizenziert an Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Baumgarth, C. (2022). Zusammenfassung und Ausblick. In: Markentools I: Brand Canvas. essentials. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-38232-2_5

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  • DOI: https://doi.org/10.1007/978-3-658-38232-2_5

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-38231-5

  • Online ISBN: 978-3-658-38232-2

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