Selling Comes from Understanding: Retail Is Always the Encounter of People

Abstract

Well-being as a success factor for Retail? The true success driver of the future is the ROK, the “Return on Kindness.” This article shows why it is so important for a positive shopping experience that not only customers but also employees feel good in a stationary store; emotions are an universal language and they are very contagious – the negative as well as the positive ones. If you avoid negative emotions and instead welcome your customers into your store with a good mood, it pays off. Why this is so and what processes are going on in our body, you can read here.