Abstract
In order to offer customers a feel-good atmosphere in stationary retail, this must be wanted with all its consequences so that it can be authentically felt by the customer. Martin Kiel therefore pleads for retail to return to synchronous communication. People need people, otherwise they might as well be served by robots. At the same time, employees as people have needs that must also be taken into account in the age of New Work. For this to succeed, work processes must also be thoroughly rethought and, if necessary, adapted.
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Reference
Levine R, Locke C, Scarls D, Weinberger D (2000) Das Cluetrain Manifest. 95 Thesen für die neue Unternehmenskultur im digitalen Zeitalter. Econ, München
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Kiel, M., Schweizer, M. (2023). Retail in Times of New Work: Thoughts on the Renaissance of Stationary Trade. In: Mau, G., Schweizer, M., Oriet, C. (eds) Multisensory in Stationary Retail. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-38227-8_8
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DOI: https://doi.org/10.1007/978-3-658-38227-8_8
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