Abstract
Digital natives have little fear of the online world. They are gladly and often served by the popular online providers such as Amazon and Netflix at home and would actually hardly have to leave their homes for everyday errands. And yet: the door to stationary retail is not closed per se. It’s just that there doesn’t seem to be a compelling reason to go offline. It is time for stationary retailers to return to their original strengths and engage with younger customers. Philipp Riederle, himself a digital native, explains in an interview exactly how this can be done.
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© 2023 The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
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Riederle, P., Schweizer, M. (2023). Stationary Retail from the Perspective of Digital Natives. In: Mau, G., Schweizer, M., Oriet, C. (eds) Multisensory in Stationary Retail. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-38227-8_10
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DOI: https://doi.org/10.1007/978-3-658-38227-8_10
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Publisher Name: Springer, Wiesbaden
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