Abstract
This doctoral thesis has certain limitations suggesting further research directions. Each study’s limitations and further research avenues are discussed in the context of the entire doctoral thesis. They are structured according to the database, measurement, conceptual framework, theory, and methodology.
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© 2022 The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
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Sinning, C. (2022). Limitations and Further Research. In: International Strategic Management of Brands and Online Firms. Handel und Internationales Marketing Retailing and International Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-38050-2_22
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DOI: https://doi.org/10.1007/978-3-658-38050-2_22
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-38050-2
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