Abstract
This chapter includes sample, measurement, results, and alternative models of Study 2.
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- 1.
Missing embeddedness data for two countries (United Arab Emirates, Saudi Arabia) were replaced by the values of neighboring countries according to Steenkamp and Geyskens (2006). We estimated models without those countries with stable results. For reasons of complexity and model identification, we included the two countries in the survey.
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Sinning, C. (2022). Empirical Study. In: International Strategic Management of Brands and Online Firms. Handel und Internationales Marketing Retailing and International Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-38050-2_13
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DOI: https://doi.org/10.1007/978-3-658-38050-2_13
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