Digitales Marketing-Management

Angerer, Thomas

doi:10.1007/978-3-658-38004-5_1

Digitales Marketing-Management

Thomas Angerer²

Chapter
First Online: 27 December 2022

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Zusammenfassung

In den letzten Jahren haben sich die Rahmenbedingungen für Unternehmen deutlich geändert und Digitalisierung ist zu einer großen Herausforderung geworden. Dafür ist eine Reihe von Digitalisierungstreibern verantwortlich.

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Thomas Angerer

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Angerer, T. (2023). Digitales Marketing-Management. In: Angerer, T. (eds) Digitales Marketing und Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-38004-5_1

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DOI: https://doi.org/10.1007/978-3-658-38004-5_1
Published: 27 December 2022
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