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Conceptual Background: Retail Managers’ Boundary Role

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Managing Robotics in Retail
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Abstract

Several scholars have discussed the transformation of retail service systems originating from the traditional high-touch/low-tech retail service system to a high-tech/high-touch one where both human FSEs and frontstage service technologies play to their strength to provide more sophisticated value propositions to customers.

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© 2022 The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature

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Meyer, P. (2022). Conceptual Background: Retail Managers’ Boundary Role. In: Managing Robotics in Retail. Markt- und Unternehmensentwicklung Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-37500-3_31

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