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Die Evolution der Digitalen Transformation

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Digitalisierung

Part of the book series: Schwerpunkt Business Model Innovation ((SBMI))

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Zusammenfassung

Die Entwicklung der digitalen Transformation (DT) stellt Unternehmen weltweit vor eine große Herausforderung und stellt sowohl disruptive Schwierigkeiten als auch enorme Möglichkeiten für die Erneuerung von Wertangeboten, Geschäftsmodellen und Organisationspraktiken dar. Um DT als Impuls für positive Veränderungen zu nutzen, ist es jedoch entscheidend, dass Wissenschaftler und Praktiker ein klares, einheitliches Verständnis des Konzepts haben.

Wir strukturieren unsere Diskussion wie folgt: In Abschn. 11.1 dieses Kapitels wird die begriffliche Verwirrung um das Konzept „digital transformation“ und die damit verbundenen Konzepte (digitization, digitalization) erörtert. Der zweite Abschn stellt die Etymologie dieser drei Konzepte vor und führt zu einer Diskussion der wichtigsten etymologischen Gründe für diese Konfusion. Im dritten Abschn untersuchen wir die historische Verwendung dieser Konzepte in der einschlägigen Literatur; wir zeigen, wie Wissenschaftler die Konzepte inkonsistent interpretiert und mit einer Vielzahl unterschiedlicher Realitäten/Phänomene in Verbindung gebracht haben. Abschn 11.4 führt eine Methode zur Konzeptbildung und Bewertung ein, um die theoretische Grundlage dafür zu legen, wie Konzepte wissenschaftlich analysiert und bewertet werden können. Abschn. 11.5 bietet eine Sammlung vorhandener Definitionen der Konzepte digitization, digitalization und digital transformation, die wir ausgewählt haben, um ihre definierenden Attribute zu analysieren. Wir präsentieren ein detailliertes Beispiel dafür, wie wir die historischen Definitionsattribute der digitization systematisch analysiert und bewertet haben. Anschließend berichten wir über die Ergebnisse derselben Analyse für digitalization und digital transformation, um das mit diesen Konzepten verbundene Problem der „Unschärfe“ zu lösen. Abschn. 11.6 diskutiert und fasst unsere Ergebnisse zusammen, von denen wir hoffen, dass sie Akademiker und Praktiker dazu inspirieren, diese Begriffe sorgfältig und konsequent zu verwenden.

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Notes

  1. 1.

    Beachten Sie, dass die Begriffe Daten und Informationen in diesen Definitionen als Synonyme verwendet werden.

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Author information

Authors and Affiliations

  1. Institute for Knowledge and Innovation Southeast Asia, Bangkok University, Bangkok, Thailand

    Cheng Gong, Xavier Parisot & Detlef Reis

Authors
  1. Cheng Gong
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  2. Xavier Parisot
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  3. Detlef Reis
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Corresponding author

Correspondence to Cheng Gong .

Editor information

Editors and Affiliations

  1. Hochschule Neu-Ulm, Neu-Ulm, Deutschland

    Daniel R. A. Schallmo

  2. Hochschule Neu-Ulm, Neu-Ulm, Deutschland

    Klaus Lang

  3. Johannes Kepler Universität Linz, Linz, Österreich

    Thomas Werani

  4. Johannes-Kepler-Universität Linz, Linz, Österreich

    Barbara Krumay

Anhang

Anhang

1.1 Anhang 1 Die Etymologien der Begriffe digitization, digitalization, transformation und digital transformation

Terms

Etymologies

Digitization

The origin of “digitization” is rooted in the modern use of the verb “digitize” (digit + -ize), which is used in reference to computer programming, meaning “the process of converting something into the form of especially binary digits” from 1954 (Merriam-Webster, o. J.).

Digitalization

The origin of “digitalization” is rooted in the adjective “digital” from ancient Latin digitus and modern Latin digitalis. It has been used in reference to “using numerical digits” from 1938, especially “of computers which run on data in the form of digits (opposed to analog)” after c. 1945; and “recording or broadcasting” from 1960 (Online Etymology Dictionary, o. J.).

Transformation

The origin of “transformation” is rooted in Old French transformation (14c.) and directly from the Latin Church transformation (nominative transformation) “change of shape” (transitive), noun of action from past participle stem of transformare “change in shape, metamorphose,” from trans “across, beyond” + formare “to form.” Intransitive sense “undergo a change of form” is from the 1590s (Online Etymology Dictionary, o. J.).

Digital transformation

This concept consists of two terms, “digital” and “transformation.” The denomination strategy of compounding two words together combines the halo effect of these two words’ meaning in the common language and creates a new meaning in the scientific language (Dumez, 2011). Since no single seminal definition specifies the original scientific meaning of digital transformation, the confusion existing between scholar’s divergent definitions is added to the one connected to the combination of halo effects in the common language. That is, while the meaning of “transformation” and its established usage within practitioners’ everyday language and academic’ specialized language are clear in the common language, the meaning of the shared root “digital” is generating confusion for the concept digital transformation. A screening by Mertens et al. (2017) produced a list of over 2,500 different terms associated with “digital” in recent scientific literature and financial press. This list includes almost all facets of modern social and economic life. Such finding of diversified common meanings of “digital” also supports the view that “digital” is the troublemaker that causes the combined term “digital transformation” unclear.

1.2 Anhang 2 Die Definitionen des Konzepts digitization

Authors

Definitions of Digitization

Negroponte (1995)

“The conversion of analog to digital information and processes in a technical sense” (S. 15).

Yoo, Henfridsson, and Lyytinen (2010)

“The encoding of analog information into digital format” (S. 725).

Katz and Koutroumpis (2013)

“Digitization, per se is the process of converting analog information to a digital format. Digitization, as a social process, refers to the transformation of the techno-economic environment and socio-institutional operations through digital communications and applications” (S. 314).

OED (2014)

“The action or process of digitizing; the conversion of analog data (esp. in later use images, video, and text) into digital form.”

Brennen and Kreiss (2016)

“The material process of converting analog streams of information into digital bits” (S. 1).

Legner et al. (2017)

“The technical process of converting analog signals into a digital form, and ultimately into binary digits” (S. 301).

Gölzer and Fritzsche (2017)

“The encoding of data in digital formats” (S. 1334).

Schallmo and Williams (2018)

“Digitally enabling analog or physical artifacts for the purpose of implementing into said artifacts into business processes with the ultimate aim of acquiring newly formed knowledge and creating new value for the stakeholders” (S. 5).

Bloomberg (2018)

“Taking analog information and encoding it into zeroes and ones so that computers can store, process, and transmit such information.”

Verhoef et al. (2019)

“The action to convert analog information into digital information” (S. 891).

Gartner’s IT Glossary (o. J.)

“The process of changing from analog to digital form. It takes an analog process and changes it to a digital form without any different-in-kind changes to the process itself.”

1.3 Anhang 3 Definierende Attribute und Häufigkeiten der Konzepte digital transformation und digitalization

figure d

Hinweis

„Qual.“ und „Quan“. bedeutet qualitative bzw. quantitative Forschung. Die Abkürzung „QQ“ bedeutet „qualitative + quantitative Forschung“, was darauf hinweist, dass in dem entsprechenden Artikel ein mixed-method Forschungsansatz angewendet wurde. Die definierenden Attribute wurden basierend auf ihrer akkumulierten Häufigkeit gruppiert. Die Kerndefinitionsattribute werden in der ersten Gruppe gezeigt (d. h. die Top 7 für die digitale Transformation und die Top 4 für die Digitalisierung); die peripheren Attribute sind in der zweiten Gruppe dargestellt; die restlichen Attribute sind Außenseiter.

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Gong, C., Parisot, X., Reis, D. (2023). Die Evolution der Digitalen Transformation. In: Schallmo, D.R.A., Lang, K., Werani, T., Krumay, B. (eds) Digitalisierung. Schwerpunkt Business Model Innovation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-36634-6_11

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