Abstract
CRM is the integral handling of a corporation’s interaction with its clients. Transportation, correspondence, and yielding policies must be integrated in line with customer requirements. CRM includes both, a management and a technology component. The latter are CRM-systems, which can be utilized to encourage a CRM-approach.
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Moser, M.A. (2021). Interpretation and Discussion of Results. In: Impacts of Customer Relationship Management on Development of Corporations. Gabler Theses. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-35835-8_5
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DOI: https://doi.org/10.1007/978-3-658-35835-8_5
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