Abstract
The overall goal of this thesis lies within the identification of design features of a CRM-system, which can contribute to an increase in sales and the overall development of corporations in the packaging industry. Numerous practical reports show that management has a great interest in the question of how the extent of today's CRM-activities is pronounced and how the success of CRM-implementations can be measured. With the help of the presented methodologies in this chapter, the in section 1.3 initially provided research questions will be answered, and the hypotheses, stated in section 4.2.1, checked, as well as the results critically questioned, discussed, and put into a common context with the existing literature.
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Moser, M.A. (2021). Methodology. In: Impacts of Customer Relationship Management on Development of Corporations. Gabler Theses. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-35835-8_3
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DOI: https://doi.org/10.1007/978-3-658-35835-8_3
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Publisher Name: Springer Gabler, Wiesbaden
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