Abstract
In order to address the objectives, the theoretical background, starting with the basics of CRM and CRM-systems, as well as their economic effects and general information about acceptance theory, will be outlined in detail. The aim is to provide the necessary basic knowledge and the theoretical prerequisites for the subsequent methodological part.
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Moser, M.A. (2021). Literature Review. In: Impacts of Customer Relationship Management on Development of Corporations. Gabler Theses. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-35835-8_2
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DOI: https://doi.org/10.1007/978-3-658-35835-8_2
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Online ISBN: 978-3-658-35835-8
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