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Bewertung und Auswahl von Opportunities

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Zusammenfassung

Nachdem in den Kap. 2, 3 und 4 verschiedene Ansätze zur Identifizierung von Opportunities aus dem Unternehmen, aus dem unmittelbaren Markt mit seinen Kunden und aus der Umwelt heraus vorgestellt wurden, sollen in Kap. 6 nun Hilfestellungen zur Bewertung von Opportunities und zur Auswahl bei mehreren potenziellen Opportunities vorgestellt werden.

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Abb. 6.1

(Nach Kim und Mauborgne 2000)

Abb. 6.2

(Nach Kim und Mauborgne 2000)

Abb. 6.3

(Nach Day 2007)

Abb. 6.4

(Nach Simester 2016)

Abb. 6.5

(Nach Day 2007)

Abb. 6.6

(Nach Day 2007)

Abb. 6.7

(Nach Day 2007)

Abb. 6.8

(Nach Thiel und Masters 2014)

Abb. 6.9

(Nach Thiel und Masters 2014)

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Correspondence to Andreas Engelen .

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Engelen, A., von Gagern, C., Engelen, M. (2021). Bewertung und Auswahl von Opportunities. In: Opportunity Recognition. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-34955-4_6

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  • DOI: https://doi.org/10.1007/978-3-658-34955-4_6

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