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Opportunity Recognition pp 271–293Cite as

Bewertung und Auswahl von Opportunities

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Zusammenfassung

Nachdem in den Kap. 2, 3 und 4 verschiedene Ansätze zur Identifizierung von Opportunities aus dem Unternehmen, aus dem unmittelbaren Markt mit seinen Kunden und aus der Umwelt heraus vorgestellt wurden, sollen in Kap. 6 nun Hilfestellungen zur Bewertung von Opportunities und zur Auswahl bei mehreren potenziellen Opportunities vorgestellt werden.

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Abb. 6.1

(Nach Kim und Mauborgne 2000)

Abb. 6.2

(Nach Kim und Mauborgne 2000)

Abb. 6.3

(Nach Day 2007)

Abb. 6.4

(Nach Simester 2016)

Abb. 6.5

(Nach Day 2007)

Abb. 6.6

(Nach Day 2007)

Abb. 6.7

(Nach Day 2007)

Abb. 6.8

(Nach Thiel und Masters 2014)

Abb. 6.9

(Nach Thiel und Masters 2014)

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Author information

Authors and Affiliations

  1. Lehrstuhl für BWL, insb. Management, Heinrich-Heine-Universität Düsseldorf, Düsseldorf, Deutschland

    Andreas Engelen

  2. Neuss, Deutschland

    Clara von Gagern

  3. TH Köln, Köln, Deutschland

    Monika Engelen

Authors
  1. Andreas Engelen
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  2. Clara von Gagern
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  3. Monika Engelen
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Corresponding author

Correspondence to Andreas Engelen .

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© 2021 Der/die Autor(en), exklusiv lizenziert durch Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Engelen, A., von Gagern, C., Engelen, M. (2021). Bewertung und Auswahl von Opportunities. In: Opportunity Recognition. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-34955-4_6

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  • DOI: https://doi.org/10.1007/978-3-658-34955-4_6

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