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KI-basierte Beratungsleistungen – Ausgestaltungsformen, Herausforderungen und Implikationen

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Künstliche Intelligenz im Dienstleistungsmanagement

Part of the book series: Forum Dienstleistungsmanagement ((FD))

Zusammenfassung

Dieser Beitrag betrachtet den Einsatz KI-basierte Berater-Tools in der Dienstleistungserstellung. Diese Anwendungen werden umfassend beleuchtet und klassifiziert sowie anhand von konkreten Einsatzbeispielen illustriert. Darauf aufbauend werden zentrale Herausforderungen für deren erfolgreiche Implementierung diskutiert. In Summe schafft dieser konzeptionelle Beitrag somit ein besseres Verständnis für KI-basierte Berater-Tools und bietet konkrete Hinweise für Praktiker, um diese langfristig erfolgreich zu etablieren. Abschließend werden zudem mögliche Stoßrichtungen für künftige Forschung skizziert.

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Author information

Authors and Affiliations

  1. Lehrstuhl für Marketing (MAR), TIME Research Area, School of Business and Economics, RWTH Aachen University, Aachen, Deutschland

    Stefan Raff & Daniel Wentzel

  2. Institut für Unternehmensführung, OST – Ostschweizer Fachhochschule (Eastern Switzerland University of Applied Sciences), St. Gallen, Schweiz

    Benjamin von Walter

Authors
  1. Stefan Raff
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  2. Benjamin von Walter
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  3. Daniel Wentzel
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Correspondence to Stefan Raff .

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Editors and Affiliations

  1. Marketing und Unternehmensführung Wirtschaftswissenschaftliche Fakultät, Universität Basel, Basel, Basel Stadt, Schweiz

    Manfred Bruhn

  2. Lehrstuhl für Dienstleistungsmanagement Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim, Stuttgart, Deutschland

    Karsten Hadwich

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Raff, S., von Walter, B., Wentzel, D. (2021). KI-basierte Beratungsleistungen – Ausgestaltungsformen, Herausforderungen und Implikationen. In: Bruhn, M., Hadwich, K. (eds) Künstliche Intelligenz im Dienstleistungsmanagement. Forum Dienstleistungsmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-34324-8_15

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  • DOI: https://doi.org/10.1007/978-3-658-34324-8_15

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