Abstract
Sustainable business models and inspiring customer benefits are the key to long-term success for a company: Realizing entrepreneurial opportunities in a more uncertain and complex business world is a crucial competitive advantage. Innovation that is limited to technology alone does not guarantee success. New products and services should be meaningfully coupled with business models that define the market entry strategies as well as the benefits for key customer segments.
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Ematinger, R. (2021). Why We Need a New Understanding of Business Models. In: From Industry 4.0 to Business Model 4.0 . essentials(). Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-32400-1_5
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