Abstract
The digitalization of the industry opens up new opportunities for companies of different sectors and sizes - and also brings new risks: There is the chance to develop new business models and to generate new revenues from the experience of the previous business with “old” and “new” customers. At the same time, there is the risk of losing the connection to existing customers because new competitors with more attractive business models and with significantly greater benefits for their customers are entering the game.
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The digitalization of the industry opens up new opportunities for companies of different sectors and sizes - and also brings new risks: There is the chance to develop new business models and to generate new revenues from the experience of the previous business with “old” and “new” customers. At the same time, there is the risk of losing the connection to existing customers because new competitors with more attractive business models and with significantly greater benefits for their customers are entering the game.
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Ematinger, R. (2021). Introduction. In: From Industry 4.0 to Business Model 4.0 . essentials(). Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-32400-1_1
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DOI: https://doi.org/10.1007/978-3-658-32400-1_1
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Online ISBN: 978-3-658-32400-1
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